The re-opening of Central World in Bangkok last week was overshadowed by the opening of a doughnut shop at the nearby Siam Paragon mall. Personally, I don’t know what all the fuss has been about. But apparently, Krispy Kreme is a popular doughnut chain in America. I had never heard of them before, but due to a successful marketing scheme using social media, it quickly became the talk of town. It also helped that they were giving away free doughnuts for the first people in the queue on the opening day.
The opening happened last week so I was really surprised when I visited Paragon this afternoon to see such a big crowd outside the doughnut shop. The queue even snaked outside where people were standing patiently in line five deep. I’m not sure how many hours these people were planning to stand here. I think it has all become a fashion statement now or even a status symbol. People want to be seen in this queue and then later walking around town with a box of Krispy Kreme under their arm. I wouldn’t be surprised if some enterprising Thai businessman started selling fake boxes at MBK. After all, they have fakes of every other brand there.
- Posted from my iPhone
better than KFC and McDonalds lol but the name...